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Key Shampoo & Conditioner Ingredient

Colloidal Oatmeal

Our belief in colloidal oatmeal began with love. Over 18 years ago, Muntow, our beloved dog, struggled with allergy-prone skin, inspiring us to seek a gentler way to care for sensitive pets. What started as a personal journey has grown into over 18 years of in-house research and development — all rooted in one enduring belief: in the soothing power of oatmeal for pets with sensitive skin.

• Adds Moisture & Locks in Hydration
  Contain starches and beta-glucans that help skin retain and lock in moisture.
• Reduce Itchiness
  Provide rapid relief to itchy skin.
• Soothe Sensitive and Allergy-Prone Skin
  Contains avenanthramides that help calm itching, redness, and irritation.
• Eases Dryness & Flaking
  Supports the skin barrier and helps reduce visible dryness and flakes.
• Helps Soften the Coat
  Supports a softer, smoother coat by improving skin moisture.